Audience insight without the traditional research bill
Analyse more available information in less time to understand customer motivations, barriers, language, competitors and market opportunities.
What is included
- Audience segmentation
- Customer motivations and barriers
- Search behaviour analysis
- Review and sentiment analysis
- Competitor positioning research
- Commercial recommendations
Final scope and timing depend on the size of the project, available data and required outputs.
Email Dakota AIFaster analysis
AI helps process more information quickly, reducing time spent on repetitive manual work.
Human judgement
An experienced marketer reviews the output, challenges weak conclusions and sets priorities.
Commercial focus
Recommendations are organised around useful actions rather than producing volume for its own sake.
Who this service is for
This service is particularly useful for:
- Businesses entering a new market
- Marketing teams refining customer segments
- Brands planning a campaign or proposition
Frequently asked questions
What sources do you analyse?
Depending on the project, sources may include search behaviour, public reviews, competitor websites, social discussion, website analytics and supplied business data.
Is this a replacement for primary research?
Not always. It is a fast and cost-effective way to build an evidence base, identify hypotheses and decide where deeper primary research is justified.
What do I receive?
A clear summary of findings, supporting evidence and prioritised recommendations tailored to the commercial question.
Ready to discuss your project?
Email hello@dakotaai.co.uk and tell us what you need to improve.